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Catwalk
- Platform located underneath the sign face, either in front or in back, used
as support for the maintenance crew.
Centermount
- Monopole structure in which the supporting column is affixed to the center
of the display panel.
Display Face (panels)
- The flat area normally rectangular in shape where the advertisement is displayed.
Double Face
- A billboard structure that has two display panels, which are parallel to each
other and facing in opposite directions.
Extension
- A part of the advertisement extending beyond the display face in order to
create better impact.
Flag Mount
- Monopole structure in which the supporting column is affixed to the left or
right of the center of the display panel.
Footings
- Concrete used to solidify the structure keeping it upright in the ground.
Illumination
- Light fixtures attached to a sign so that the message is visible in hours
of darkness.
HAGL
- Height Above Ground Level is the distance in feet from the ground to the lowest
edge of the bottom molding.
Lease Cost
- Costs associated with obtaining a lease site.
Molding
- Decorative frame surrounding the printed message on the display face.
Reflectors
- Copy material that has been designed to reflect light to aid in visibility
in hours of darkness when illumination is not present on the billboard structure.
Single Face
- Billboard structure that has a single display panel facing in only one direction.
Stackmount
- A billboard structure in which multiple display panels are set above one another.
Stringers or Crossmembers
- Wood or steel braces attached to the back of the sign that support the structures.
Triangle
- A billboard structure having three display panels arranged in the shape of
a triangle with each panel facing in a different direction.
Uprights
-Vertical posts, pipes or beams, mounted into the ground that keep the sign
erect.
V Face
- A billboard structure having two display panels that are not parallel to each
other, facing in opposite directions.
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